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SF Seals Coaching Philosophy

The SF Seals have been coaching youth players to achieve their highest potential for over 25+ years. Coaches work to support the individual needs of each player as well as developing the team as a whole.

Training is broken down into three areas

  1. Skills growth
  2. Game strategy and tactics
  3. Overall team development

All training is age appropriate and follows the current U.S. Soccer Development Academy guidelines.

It is the belief of the SF Seals organization that successful players are developed and trained in a strong, supportive environment and all coaching (practice and game day) reflect this approach.

SF Seals provides ongoing professional development plan for Seals coaches.  If you are interested in coaching for SF Seals, please contact our DOC Shani Simpson.


Shani Simpson, Director of Coaching

Coach Shani leads the SF Seals coaching program and works along side each individual team coach to insure that they are consistently supporting the growth of players and teams. Shani is a candidate for U.S. Soccer Federation National "A" Coaching License.

Coach Shani has worked with dozens of players who have gone on to play at National Team, Professional and College teams. 

His playing highlights include:
- California Gold 2nd Division Professional 2004
- SF Seals 2nd Division Professional 1998-2000
- SF Seals 3rd Division Professional 1996-1997

Shani grew up in San Francisco attending the University of San Francisco (with a BA in English) and Sonoma State. He is currently in his third year at the San Francisco School of Law.

Blagovest Tranchev, Assistant Director of Coaching

Coach Blago was born and grew up playing soccer in Europe.  He was a Bulgarian U16/17 National Team player and went onto play professional soccer for 8 years.   He graduated from Plovdiv University "Paisii Hilendarski".  Coach Blago currently holds a NSCAA Advanced National coaching diploma and a USSF National B License.

Coach Blago has been coaching with the Seals for more than 10 years.  Coach Blago is married to his lovely wife Louiza and has a young daughter Lizabelle who will have to decide between USWNT and Bulgaria WNT when she gets older.

Mady Ndao

Coach Mady played First Division soccer in Senegal from 1997 to 2000.  Since 2010, Coach Mady has been coaching youth soccer of all ages and competitive levels.  Coach Mady currently coaches Seals 2008B and 2009B travel team as well as a 6th grade and a 4th grade boys Rec teams.

Coach Mady also coaches the Urban High School's JV boys team.

Seydina Diaw

Coach Mo grew up playing soccer in Senegal and Morocco.  Coach Mo came to USA to purse a professional soccer career, trying out with Seattle Sounders and playing with Club Marin.  Coach Mo turned to coaching soccer to continue following his passion for the beautiful game.  He has coached at Larmorinda United, Fremont High School and for Project Vega.  He has been coaching with the Seals for the past several years.  Coach Mo holds a USSF D license.

Coach Mo currently coaches Seals 2005, 2007 and 2009 Boys travel teams.

Jeremy Watson

Coach Jeremy is originally from Buffalo, New York where he played club and collegiate soccer.  He was a Division III Regional All-American and played in the NCAA Division III National Tournament twice.  His college soccer career ended in the second round of the NCAA tournament after the longest penalty shootout in NCAA history (score 17-16, 40 total shooters).  After school, he played two years of semi-professional soccer in the NPSL, while working at camps and coaching youth soccer, prior to going to law school. 

In addition to coaching with the Seals, Jeremy plays with the Olympic Club Men's Soccer Team and works as an attorney for a Silicon Valley tech company. Jeremy holds USSF Class D License.

Demetrius "Frankie" Beauchamp

Coming Soon

Juan Rodriguez

Coach Juan is a graduate of Seals competitive soccer program.  As one of key players on Coach Blago's 99B team, Juan had some memorable moments including a highlight reel bicycle kick followed by a red card in a State Cup Quarter Final match.  Juan was the MVP and led Balboa HS varsity team to SF Championship game his senior year.

Juan has been coaching for several years as a Seals Junior Coach and then as the assistant coach for our 2005G team that recently won NorCal Gold division.  Juan also assisted with Urban HS JV boys team.  Juan holds the new USSF Grassroots Coaching License.

Juan supports Real Madrid and Liverpool but his real sporting ability may lie in bowling - he once rolled a 263.  When not playing soccer, bowling or at school, Juan likes to spend time with his 2 dogs, a chihuahua and a Lab/Pitbull mix.  Coach Juan is currently pursuing a degree in Computer Science at University of San Francisco.

Alonzo Aguilera

Coming Soon

Reilly Roach

Coming Soon

Tymek Rost

Coming Soon

Young Shin

Coach Young began his youth soccer coaching career when his oldest daughter Isabella's coach asked him to be a volunteer assistant coach.  Instantly hooked, he has been coaching teams through microsoccer, recreational and upper house/prep, and competitive travel leagues for more than 15 years.  Coach Young holds a USSF D license and is also a licensed referee.

Coach Young grew up playing pick-up soccer.  He played 4 years of varsity high school soccer in NYC . As a senior, he reached the pinnacle of his playing career by getting named to NYC's PSAL All-City team.  He switched from competitive soccer to ice hockey in college and continues to play beer league hockey two nights a week in San Francisco.

Coach Young supports the "Red Devils" of Manchester United and Korea MNT as well as the US MNT & WNT.


Shani Simpson

Director of Coaching

Phone: 415-867-0142

Joe Enochs named Head Coach of Osnabruck in Bundesliga

Joe Enochs from Petaluma started playing with the Seals' youth team (then called "SFUSC") at the age of 15. He rapidly became a vital member of our youth and senior teams playing mostly as an outside right back. Most notably Joe played in the McGuire Cup, the U19 National Championship final, in 1990. Joe played a couple years for the senior team from 1991-1993 and was a member of the All Blacks team (the precursor to the Seals) who won the Pacfic Division Championship of the USISL (now called the USL).
In 2011 Joe became the first American born coach to ever coach at the highest level of European Professional Football when he was promoted to the Head Coach position of Osnabruck after the firing of his predecessor. After that Joe studied for the highest level of coaching license in Europe, the UEFA Pro License, the most competitive coaching award in soccer and was recently awarded the UEFA License.
Recently Joe was named the Sports Director / Head Coach of Osnabruck VFL by the managing director of the club who stated the following at Joe's appointment:
"Enochs has given the team a pulse"
"We wanted to give an impulse to the team, and Joe Enochs has just done," said VfL manager Jürgen Wehlend. "When we in 2013 personally met, he had just begun training to become football coach and since then also personally made a huge step. I appreciate his professional and social skills. He identifies 100 percent with the club and is responsible for many of our followers an important role model. "
The Seals family congratulates Joe Enochs for his many accomplishments and most notably his appointment as Head Coach of Osnabruck.


Junior Coaches

Recent Seals alumni and current Seals players serve as coaches or camp counselors to younger Seals players.  Here are few of the junior coaches and counselors this year.

Joseph "JB" Shin

Joseph played under Coach Shani for many years as part of the 98B All Blacks team.  He also played 4 years of varsity soccer at International HS.  Joseph is a current student at Tulane University.

Jade Christey

Jade was the Co-Captain of Seals 00/01G team and International HS Women's Varsity team.  "Jade The Destroyer" has been been commanding the center of Seals defenses and breaking up opponents' attacks throughout her youth soccer career.  Jade also chips in on offense with highlight reel worthy 35 yard free kick goals.

Jade is currently attending UCLA.

Tianji Lukins

Tianji has been balancing competitive soccer with international fencing for more than 10 years.  "Twinkletoes Tianji" is the most creative attacker for Seals 00/01G team with more moves than Cristiano Ronaldo. 

Tianji is hanging up her competitive soccer cleats to fence for the Australian National Team and the University of Notre Dame.

Julianna "Juju" Shin

Juju has played competitive soccer, basketball and volleyball for her entire youth sports career.  Blessed with a high soccer IQ (most likely from her father), Juju pulls the strings in the middle of the field for Seals 00G/01G team - setting up teammates with visionary passes.  Juju doesn't have the strongest shot, but is clinical in putting away PKs as the first choice spot taker for the team.

Juju attends Georgetown University.


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